The new logo incorporated straight, block letters, and axed the curvy font that screamed "1970s.". The color blue was removed entirely from the new logo because "there's no blue food," according to Global Chief Marketing Officer Fernando Machado. Buyer FAQ Seller FAQ Client Testimonials Designer Handbook Forum Other Services Contact. McDonald's first logo, for example, featured a winking cartoon chef called Speedee, a predecessor to the fast-food chain's current mascot, Ronald McDonald. Below, see how the logos of 10 major fast-food companies have evolved over time. In 1948, the brand's founders, Richard and Maurice McDonald, introduced the Speedee Service System to streamline their operations.
0 kommentar(er)
